James Guy, a triple Olympic Champion and six-time Olympic medallist, has launched the James Guy Academy, a premium online coaching platform. This platform offers swimmers, parents, coaches, masters athletes, and triathletes direct access to the knowledge and experience that have contributed to James' success in the sport.
The Academy is a comprehensive resource, built on over 13 years of world-stage experience, designed to complement traditional coaching. It provides expert education, technical analysis, mindset support, and ongoing guidance from James and leading specialists. This platform aims to empower swimmers to train smarter, race better, and enjoy the journey, regardless of their age or ability.
One of the key features of the James Guy Academy is the exclusive technical video demonstrations covering stroke technique, starts, turns, and race skills. Members will also receive personalized stroke analysis and race feedback from James himself. Additionally, the platform offers weekly live coaching calls and interactive Q&A sessions, ensuring that swimmers can receive guidance and support regularly.
The Academy also provides expert guidance on nutrition, recovery, mindset, and performance habits. It includes parent-specific education to help families support young athletes, as well as guest masterclasses from leading experts in sport, health, and performance. Members will have access to exclusive resources covering race preparation, recovery, and long-term athlete development.
To celebrate the launch, anyone who joins before August 1, 2026, will become a Founding Member and receive a lifetime membership price of £99 per month (standard membership is £135 per month). Founding Members will also receive exclusive recognition, bonus live sessions, and the opportunity to shape future Academy content and development.
James Guy's Academy is a testament to his commitment to giving back to the sport that has given him so much. Through this platform, he aims to share the lessons, strategies, and experiences that have shaped his elite career, helping swimmers of all ages and abilities to develop faster and achieve their goals.
The James Guy Academy officially opens worldwide on July 19, 2026, and is accessible through the website https://www.skool.com/jamesguyacademy1/about. Swimmers can also connect with James on Instagram @jamesguyacademy1.
